When's the Best Time to Tweet? / Charley Lucy



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When's the Best Time to Tweet?

When's the Best Time to Tweet - Blogger Help, Small Biz Help, Twitter Help

In this post, I talk you through how to find the best time to tweet on your social channels, including how to stay on top of it for free in a matter of minutes.

So, when is the best time to tweet? It's a question I'm used to seeing all the time on social media and am asked frequently in my role as a Social Media Executive. Here's the honest truth: the there is no best time. It depends on a lot of variables including your following, their hobbies, demographic and living situation, even popular television shows like Love Island can create a spike in when your followers are most likely to be online. Consequently, when the optimum time is for you, is likely to vary ever so slightly week upon week.

But why is tweeting at the right time so important? Firstly, because it's when more of your followers are online and therefore you get more exposure for your 140 characters and secondly, because of this algorithm your best chance is to hit people when they're online, and not compete into thir 'what you missed' box.

How do you find it this magical information? We're going to use Followerwonk. Followerwonk is a fabulous social media analysis tool by Moz. I use it in my job as a Social Media Executive to figure out my posting schedule each week, use snippets for reporting on monthly performance and run regular, basic competitor analysis. What makes it even better is that, as a blogger or small biz with a limited marketing budget, you can do all this for free if you spread out your research over a few days to avoid reaching their daily cap of 2 search queries.

To find your best time to tweet, head over to Followerwonk and click on the Analyze tab. Or, if you're lazy, click right here. Alternatively, if you've already granted Followerwonk access to your Buffer or Twitter account an account you can visit followerwonk.com/analyze/charleylucy and swap out you username to view an instant report. Or, have a cheeky peek at how your competitors are doing.

On the Analyze tab, you'll need to type in your username and select the 'analyse their followers' option from the dropdown. This is important as you want to make sure your schedule fits best to your followers and not who you're following. Though, this is valuable information to know too! Click the 'Do it' button and watch in awe as your Followerwonk report is generated. Go on, have a play around! This blog post will still be here when you get back.

The third section down: 'Most active times for your Twitter followers' is what we'll be using to create your own schedule. If you're on Buffer you'll notice there's an automatic scheduler under the graph, simply select the number of times you'd to post on Twitter per day and Followerwonk will overwrite your existing Buffer schedule with a series of optimum times.

When's the best time to tweet, Followerwonk, Charleylucy

If you're not on Buffer - why not? It's fabulous! - you still can use the data from the graph to collate a social media schedule. As you can see, the majority of my followers are night owls, but I also make sure to include slots in the early morning, lunchtime and after work to make sure I reach a wider audience. In an ideal world, I'd revisit this tool every week, but I don't always have the time, so aim to revisit and rejig my social schedule once a month to keep my exposure at its peak.

There you have it, you now know the best time to tweet. For me, it's between 8-9pm so I've adjusted my blog post schedule accordingly and automated my new post social too as an added bonus. I'd be interested in reading yours in the comments below!

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