A Quick Guide to the Page Analytics Google Chrome Extension / Charley Lucy



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A Quick Guide to the Page Analytics Google Chrome Extension

A Quick Guide to the Page Analytics Google Chrome Extension for Bloggers, Google Analytics Help

The free, downloadable Page Analytics Extension for Google Chrome is one of the simplest analytics tools I've used to see what you what your readers are clicking on on your blog.

Once you've installed the extension, which you can do here, you'll need to create or sign into your Google Analytics account. If you haven't already set up Google Analytics on your blog, visit this page to walk you through it. You just need to copy a small bit of code onto your template and you're done!

At this point, I shut down my browser, re-opened it and visited my blog where I was met with a few interesting looking bar graphs and some percentages in orange boxes displaying on images and headers across the page.

The Percentages

The best feature of the Page Analytics Extension is the ability to visit any page on your blog and see in easy-to-read percentages what your readers are clicking on.

Take my home page results - as you may have noticed, I haven't been keeping up with a regular blogging schedule these past few months, so my stats are quite low. From my home page 8.3% of readers click on my featured post slider, 4.2 % on my Caudalie Overnight Detox Oil: Say Goodbye to Blocked Pores post and 13% on my May 2017 Makeup and Beauty Haul. The further down the page I travel, the more likely it is that I'll find higher numbers as those posts are older have been showcased on my home page for longer. You can also use it to check your nav bar stats - I do! With 13% of my readers clicking the About and Contact pages from the home page. Easy, right?

The Graphs

Now for the slightly trickier part, the graphs. Each of the complicated-looking graphs can be set to display a custom stat over the past 30 days - by default, but you can change it in the bottom left corner. Below, I'll take you through the default set up. If you're already a die-hard Google Analytics fan you can skip the rest of this post, you won't miss anything. But, for those of you who are new to poking around your blog stats, read on.

The Segment is set to a default of 'All Users' so you can see what every single person who visits your blog has been clicking on. For most bloggers this will be enough. But, if you wanted to get a little more technical and break it down you can explore detailed segments of your audience by using the dropdown menu.

The next module along is Page Views. Pretty obviously page views is simply a display of everyone who has viewed your blog over the past month. More details stats are available on the main Google Analytics site, however, this is still useful information to have at a glance.

Next up you have Unique Page Views. This is the number of page views done by unique, individual users over the month-long period. Lots of unique page views means you have many different readers.

The Avg. Time on Page refers to the average amount of time a user spends on your page. If you have a layout similar to mine, in which your homepage showcases a number of posts, this is likely to be pretty low. To view the average time it takes them to view a specific blog post, head over to that URL.

The Bounce Rate sounds like a lot more fun than it is. High bounce rates are usually a bad thing as it means many of the users visiting that page leave your blog right after. They haven't stayed to explore. It might just because they clicked through on  Twitter or Bloglovin' to read a single post.

Let's talk % Exit. This number refers to the percentage of people who exited your blog on that page. If you notice high exit rates on a particular page, it may be worth revisiting it to check why people might be leaving your blog. Was it something I said?

The final module displays the number of Real-time Visitors that are on your blog right now. It's great to check just after a Twitter chat!

That's it - my quick rundown of the Page Analytics Extension for Google Chrome. Do let me know if you found it helpful in the comments below and what you'd like to see in the rest of my #BloggingHacks series.

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