Social Media Detox: Why I Click Unfollow
Let's talk about the social media detox. Unfollowing those I no longer engage with is one of the best things I've done for my social media feeds since content scheduling. Because it allows me to stay connected with the bloggers and blogs that I love without having to scroll endlessly through updates that no longer peak my interest, after being on Twitter for six years. It's perfectly normal, like your makeup and fashion choices, things change. I don't want to be seen still wearing blue eyeshadow because it's the polite thing to do.
The downside is, there's no easy way to do it. You have to spend the time and go through each and every profile you follow and evaluate them. Release your inner X Factor judge and let lose. Am I finding this content engaging? Do I recognise the username, profile picture, blog URL or any of their latest updates? Am I inspired by their style? If the answer is no to all of these questions, should you really stay following them?
From halving those I follow on Instagram and Twitter over the past month, here's why I'm most likely to hit the unfollow button. Though, I don't pretend to speak for the masses, so get your keyboard ready and leave me a comment of why you hit that little blue button.
I'm Following you on Multiple Platforms
You don't need to follow everyone on every platform. Not following a blogger, friend - or, if you're lucky, both - on every social media platform doesn't make you a terrible human being. Whilst I either love you as a person or love the content you create, I don't need to see the same piece of content going live on five different networks because I met you at that press event three years ago. My number one piece of advice to you is:
Pick the platforms that interest you from the bloggers you love. Stay engaged and unfollow the rest.
Your profile isn't Visually Appealing
Like most bloggers, I'm a sucker for visual appeal and tend to lean towards those accounts that kick ass when it comes to their aesthetic. Though I do appreciate a piece of good content and will stick around if all you post are 140 character limericks about your favourite breakfast food, pretty photos are always a plus.
Content. Content. Content.
Whilst I wholeheartedly encourage self-promo in the bloggersphere, make sure to show your personality in between! If every update I see from you is a call to action, I'll head over to your profile to remind myself why I followed you in the first place, even if your flat lay skills are on point.
All I see are Giveaways
Giveaways are great. Who doesn't like free stuff or a few new followers? But if it's all you ever retweet, I'll be heading to the unfollow button before you can finish the T&Cs.
Babies, Babies, Babies!
Okay, bit of a personal one. I have a rather sizeable fear of pregnancy. So, whilst I wish you and your new bundle of joy the best, the second I start seeing the baby scans or pregnancy pain related tweets, I am outta there. It's not you, it's me. I still love you and the content you produce over on your blog, I just don't want your normally warm and fuzzy updates making me freak out on my lunch break. Hit me up when that baby starts to toddle. Though niche, the same principle applies to any blogs posting trigger-worthy content.
What makes you hit the unfollow button? Let me know in the comments below! To read more posts in my #BloggingHacks series, click here.